Updated2 hours ago
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JM
Battlecards

Movement Charleston vs the field.

Side-by-side stat sheet for sales conversations and recruiting pitches. Combines public-lender quarterly disclosures (where the competitor publishes growth numbers) with our own tracked-mention pipeline. Highlighted cells are the row leader.

Metric
Movement Charleston
Independent
NewRez
Independent
Guild Mortgage
GHLD
CrossCountry Mortgage
Independent
Channel
retail
national_retail
national_retail
national_retail
Ticker / Parent
Independent
Independent
GHLD
Independent
Latest disclosed growth
QoQ %
Reporting period
Mentions tracked
all-time
0
39
0
1
High-score signals
≥ 15 pts
0
0
0
0
Earned media value
AVE, all-time
$0
$710
$0
$1.6k
Tone mix
pos / neu / neg
0 / 0 / 0
27 / 7 / 5
0 / 0 / 0
0 / 1 / 0
Last mention
3 days ago
8 months ago
How to read this

Movement Charleston's "Earned media value" and "Mentions" are computed from what we track locally. Competitors' mention data uses the same pipeline, but is smaller because most coverage routes through their parent company's name rather than a sub-channel. The "Latest disclosed growth" cell is the cleanest apples-to-apples — those are numbers each lender published in its own investor release (Q1 2026 most-recent quarters seeded for the public lenders).